What is copywriting? This is a question many people ask when they hear about the profession. Copywriting is more than just writing words—it is a strategic process designed to persuade, inform, and engage an audience. Whether for websites, advertisements, or social media, copywriting plays a vital role in shaping a brand’s voice and converting readers into customers.

Most people don’t fully understand copywriting as a profession or what it entails, so we’re here to clarify everything and answer all your questions.

What Does a Copywriter Do?

What does a copywriter do? A copywriter crafts content that drives action, whether that means making a purchase, subscribing to a service, or engaging with a brand online. They write website copy, advertisements, social media posts, email marketing campaigns, and more. Their expertise lies in using the right words to influence emotions and encourage conversions.

So… What is Copywriting?

Copywriting involves writing content, primarily marketing content, including:

• Website Content and Landing Pages – Just like the service pages and website you’re reading now. Every word here was written with thought, a passion for the craft, and a desire to show you how important it is to create content that touches customers’ hearts and drives them to action—just as I do for myself.
• Internal Articles (SEO) – Creating articles like this one according to Google’s guidelines. These types of articles provide value to readers, encourage them to trust the business, and contact it when needed. Optimizing each article for search engines increases the chances that relevant customers will find it and choose you over competitors.
• News Articles and External Publications – Articles published in newspapers, magazines, and major news sites domestically and internationally to generate buzz for a business and establish credibility.
• Social Media Posts – Copywriting often revolves around social media, crafting posts for platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and more. These posts can be organic (published on the business’s page) or part of a paid ad campaign targeting specific audiences.
• Scripts – For commercials, promotional videos, product launches, or startups presenting initiatives to investors.
• Banners, Business Names, Slogans, Google Ads, and Display Network Ads.

And that’s just scratching the surface. Copywriters wear many hats, which is why people struggle to wrap their heads around the profession. Fortunately, that’s exactly why we’re here!

Copywriting vs Content Writing: What’s the Difference?

Many people confuse copywriting vs content writing, but they are two distinct disciplines. Copywriting focuses on persuasion and marketing, encouraging readers to take action. Content writing, on the other hand, is more informational, providing valuable insights without a direct sales pitch. While both are crucial for digital marketing, copywriting is essential for advertisements, landing pages, and CTAs, whereas content writing is ideal for blogs and educational articles.

SEO Copywriting Techniques for Better Rankings

One of the most effective SEO copywriting techniques is optimizing content for both search engines and readers. This means using relevant keywords naturally, structuring content with headings, and ensuring readability. A well-optimized piece of content ranks higher on Google, increasing organic traffic while keeping users engaged. Copywriters must balance SEO strategies with persuasive language to create content that converts.

Social Media Copywriting Tips for Engagement

Social media copywriting tips can help businesses maximize engagement and build a loyal following. To create impactful social media content, focus on:

✔ Crafting short, compelling headlines
✔ Using storytelling to connect with audiences
✔ Encouraging user interaction with questions and calls to action
✔ Incorporating emojis and visuals for better engagement

By following these tips, brands can create posts that resonate with their target audience and encourage shares, likes, and comments.

Who Should Hire a Copywriter?

Now that we understand what copywriting is, let’s talk about who needs a skilled and creative copywriter like me. The truth? Any business that wants to leave a digital footprint should consider professional copywriting services, ensuring that every word resonates with customers and encourages them to reach out.

It’s crucial to create content that isn’t just promotional but also informative and engaging. Genuine, creative content that conveys professionalism, trust, and success helps customers feel confident in your business.

Benefits of Hiring a Copywriter

There are many benefits of hiring a copywriter, including:

✔ Saving time by outsourcing content creation
✔ Improving brand messaging and consistency
✔ Enhancing SEO rankings with optimized copy
✔ Increasing engagement and conversion rates

A professional copywriter understands how to craft persuasive content that aligns with a business’s goals, ultimately driving better results.

How Does Copywriting Work?

So, how do you create great copy? The key is profiling. Every successful copywriting project starts with:

✔ Business Profiling – Defining the company’s vision and goals.
✔ Competitor Research – A deep dive into your competitors’ strategies.
✔ Target Audience Analysis – Identifying and understanding your ideal customers.

I typically send businesses a questionnaire to collect insights, conduct competitor research, and map out relevant audiences. Then, I analyze these audiences in detail to find key touchpoints between them and the brand.

Once research is complete, I know exactly what tone to use to honor your business’s reputation while making customers feel like we’re whispering directly to them—creating a personal and engaging experience that drives results.

This “secret weapon” has helped countless clients generate hot organic leads for over six years.

What is Freelance Copywriting?

Many businesses prefer what is freelance copywriting over hiring a full-time writer. Freelance copywriters offer flexibility, cost-effectiveness, and specialized expertise in different industries. Whether for one-time projects or ongoing content creation, freelance copywriters help businesses develop strong, persuasive content without committing to a full-time salary.

Can You Write Copy Yourself?

The short answer? Yes. The long answer? Yes, but… how good are you at writing?

What is copy writing if not an art and science combined? While anyone can write, crafting compelling, conversion-driven copy requires skill, experience, and strategic thinking. If you’re not confident in your writing abilities, working with a professional ensures you get the best possible results.

If you have the skillset, the sky’s the limit! And if not… now you know what copywriting is and why you need it. That’s why I’m here 😉.

Hire a Copywriter for Your Business Today

If you want your brand’s message to stand out, it’s time to hire a copywriter who understands your vision and business goals. Copywriter services provide professional, persuasive, and SEO-friendly content that attracts customers and strengthens brand identity. Whether for websites, ads, or social media, working with an expert copywriter is the best way to achieve meaningful results.

This article belongs exclusively to Eden Ink and may not be copied. Thank you, and have an amazing day! 😊