Who Needs 3 Formulas for Quality Copywriting?

Are you familiar with the world of copywriting and copywriting formulas? If you’re a business owner, your answer should definitely be “yes.” Copywriting encompasses all the marketing content your business produces, and it’s essential that this content balances your company’s vision with your customers’ needs and preferences.

Most business owners struggle to create smooth and engaging content that speaks their customers’ language and generates quality leads. That’s exactly why I’m here—to help you take your business forward with perfect copy that convinces customers to choose you.

But… if you still feel the creativity burning in your fingertips and want to try it yourself, I’ve prepared 3 quality copywriting formulas for you. Think of them as cheat codes to help you create smooth and compelling copy that conveys the right messages.

Mastering copywriting formulas is the key to crafting persuasive content that resonates with your audience. Whether you’re working on a landing page, an email campaign, or a blog post, using structured techniques ensures that your message is clear and effective. These copywriting formulas serve as a foundation for writing that engages, persuades, and converts.

That said, remember! Everything begins and ends with creativity. The more creative you are, the higher the chances that your words will grab your customers’ attention and lead them to purchase your products or services, either out of excitement or an awakened need.

The P-B-I Formula

The PBI copywriting formula explained: this method is one of the most well-known in the world of copywriting formulas and is an excellent strategy for developing creative and high-quality content. Like most effective copywriting strategies, it consists of three elements:

✔ Features – Define the services and products your business offers in the most energetic and attractive way possible.
✔ Problem – Identify the problem or need that your service or product solves. For example, a coffee shop like Aroma solves the need to wake up by selling coffee or satisfies hunger by providing food.
✔ Benefits – Define the advantages your customers gain from your service or product and why they should choose you over competitors offering similar services and products. The goal here is to be more specific—demonstrate your uniqueness and what you bring to customers that surpasses competitors.

Using the PBI formula is one of the best copywriting techniques to quickly outline a strong marketing message. By clearly defining problems, benefits, and features, businesses can craft content that directly speaks to their customers’ needs while differentiating themselves from competitors.

The L-A-B Formula

The LAB copywriting formula guide is unique among the copywriting formulas because it loves storytelling, making it very convenient for telling compelling narratives. It helps identify customers’ pain points and emphasize them emotionally and persuasively while also offering solutions.

✔ Before – What is your customer experiencing now?
✔ After – What will your customers gain after purchasing your service or product? How will this purchase improve their lives?
✔ Between – Define the process the customer needs to go through to move from “before” to “after.”

Copywriting storytelling methods like the LAB formula help brands create a deep emotional connection with their audience. Storytelling makes content memorable, increases engagement, and builds trust—all essential elements of a high-converting marketing message.

People love reading stories and discovering new information through storytelling. Try to craft a coherent text based on steps form the copywriting formulas that effectively convey your message to customers in a narrative form, connecting to your business, the services you offer, or the problems you solve.

The A-H-H-H Formula

This formula takes a special approach to conversions, encouraging readers to commit to the brand as customers by providing evidence and guarantees.

✔ Visual Element – A picture, video, banner, or any other visual element that can catch the customers’ eye and spark curiosity or desire.
✔ Promise – Explain how your offer delivers value to customers.
✔ Proof – Present evidence that supports your promise, reinforcing your persuasion.
✔ Call to Action – Convince the customer to commit.

The AHHH copywriting formula breakdown highlights the importance of using visual elements, strong messaging, and proof to enhance conversions. When combined with the right persuasive techniques, this formula significantly improves marketing copy and makes call-to-action statements more compelling.

Only promise what you can 100% deliver, use concrete and real proof, and invest time in crafting a call to action that truly inspires customers to take action and purchase your service or product.

How to Write Compelling Copy Using Proven Formulas

How to write compelling copy is a common challenge for businesses. The key is to use proven copywriting formulas that simplify the writing process and ensure consistency in messaging. Whether you use the PBI copywriting formula explained, the LAB copywriting formula guide, or the AHHH copywriting formula breakdown, applying these structures allows you to create marketing content that grabs attention and drives results.

One of the best copywriting techniques is to combine formulas with persuasive language. While formulas provide structure, the way you phrase your message determines how effective your copy will be. Always test different approaches, tweak your headlines, and optimize your content for engagement and conversions.

How to Improve Marketing Copy with AI Copywriting Tools

In today’s digital landscape, businesses are exploring AI copywriting tools like Copy AI to generate content faster. While these tools can assist in content creation, human creativity and strategic thinking remain essential. AI can help generate ideas and draft content, but professional copywriters bring depth, storytelling, and emotional connection that AI lacks. Streamlining AI as an aid in the copywriting formulas workflow has potential to radically improve your output!

Freelance Copywriters vs. Copywriting Agencies: Which One to Choose?

Many businesses wonder whether to work with a freelance copywriter or a copywriting agency. A freelance copywriter is often a more cost-effective and flexible option for smaller projects, while a copywriting agency provides a team of experts for larger campaigns. Both have their advantages, and the best choice depends on the business’s specific needs and budget.

Final Thoughts

Working with these copywriting formulas helps you “paint within the lines,” ensuring that you produce high-quality content according to marketing industry standards that effectively convey the right messages while representing your company’s reputation and vision. Following these guidelines, combined with persistence, leads to success.

If you want to master how to write compelling copy, start by applying structured formulas. These techniques will not only enhance your marketing content but also improve customer engagement and boost conversions. Whether you’re using storytelling methods, focusing on benefits, or refining your call to action, great copywriting with the help of our top three copywriting formulas makes all the difference.

Contact me if you have any questions about copywriting formulas! You can find examples of my work here.

Now, go forth and succeed! 🚀