Video editing for businesses is an essential marketing tool for any company because videos are the bread and butter of business in the digital age. Thanks to their ability to convey an accurate and effective message in just a few seconds, they have become one of the most efficient ways to drive customers to action.
According to field data, videos can convert potential customers into paying customers at a rate three times higher than other content, such as text and images. So, if you own a business—seriously, what are you waiting for???
If you still need some convincing as to why videos are the present and future of marketing, video editing for businesses also helps potential customers connect with the business and quickly understand its essence and offerings. Videos deliver messages fluently and precisely compared to images or text, which often require more time to focus on and understand.
Yes, an image can indeed convey a message, but each customer interprets it differently based on their personal perception. In contrast, business video editing allows you to control the message, showcase your brand’s unique language, and drive the customer to action in a focused and clear way—all within just one and a half minutes! That’s amazing.
Not sure what video editing is? Click here.
What Types of Videos Exist, and What Are the Main Production Styles?
Before diving into the recommended types of videos for your business, it’s important to familiarize yourself with the two main styles of business videos that you can choose from—or even combine.
Camera-Based Videos
Business video editing that includes live-action filming, which is then edited into a professional video. The advantage of this type of video editing is that it conveys warmth and authenticity, allowing customers to connect with the people behind the business and the business itself. Camera-based videos also build trust and give customers the feeling that they know the company from the inside. However, such videos can sometimes come across as overly sales-oriented or even boring, so it’s important to add effects and punchlines to maintain engagement throughout the video.
Animation Videos
Business video, done via video production company editing that consists of graphic content, offering a light and colorful viewing experience. Animation videos are visually appealing and capture customer interest effectively. They stand out, are highly engaging, often tastefully humorous, and can be both surprising and highly attractive. Although these videos are less personal, they are particularly effective for illustrating complex ideas or technological products and are well-suited for specific audiences such as children, families, young, and energetic demographics.
To decide which video editing style suits your business best, start by asking yourself: What is the purpose of the video? What type of business do you have? What messages do you want to convey? If your business is more professional, warm, and personal, camera-based videos are the way to go. However, if you’re targeting a younger audience, promoting a product or technology, or even creating a presentation for investors, an engaging animation video is often the better and even recommended choice—it can even go viral with ease.
The Main Types of Videos for Your Business
Branding Videos
Business video editing done via a video production company aims to present the your brand in a fluid and flattering way while clarifying its identity, vision, and mission to customers. These videos typically include explanations of the company’s areas of expertise, the services it provides, and the vision that drives it, along with reasons that set the business apart from competitors. These videos are usually featured on the company’s website and social media channels.
Stories and Reels
Short and engaging videos for social media platforms like Instagram, TikTok, and Facebook. The goal is to create videos that are attention-grabbing and fast-paced, designed to captivate users. These videos are made with the help of an online video editor and include calls to action and are intended to lead customers to the company’s website for engagement, purchases, participation in promotions, post interactions, or following the business.
Advertisements and Camera-Based Videos
TV and internet advertisements are professional videos that combine creative storytelling, actors, and set designs for high-quality production. Advertisements can be broadcast on television or digital media and usually feature a short story or highlight the benefits of a product. These ads often come with a precise and creative narrative that speaks directly to customers in a targeted and engaging way.
Startup and Investor Videos
Many startups use videos curated by a video maker to present their ideas and patents to investors. These videos include marketing-driven information about the product or innovation and aim to excite and attract potential investors. They are typically shown at the beginning of investor meetings and provide a clear overview that helps investors understand the product’s potential.
“How-To” Videos
Many companies offer tutorial videos on video editing explaining how to use their products. Instructional videos allow users to quickly familiarize themselves with a product, get an initial understanding of its functionality, and find solutions to common questions. These videos are often found in the company’s help center and are also marketed on social media to assist customers who may not yet be aware of the support center.
How Does the Business Video Editing Process Work with Eden Ink?
At Eden Ink, business video editing always starts with understanding the company’s exact needs and the core message the video is meant to convey.
- Initial Discussion – A conversation to define the company’s needs, the message to be delivered, the platforms where the video will be aired, and the target audience.
- Concept Development – Determining the video’s length and style (branding, marketing, or instructional) and building the storyboard and script to map out the entire process in an organized manner.
- Gathering Raw Materials – Collecting all necessary elements: relevant footage and video clips, images, music, voiceovers, and narration.
Conclusion
Professional videos can be a powerful tool for your business. They deliver messages effectively and clearly while providing customers with an unforgettable viewing experience.
Eden Ink specializes in business video editing for companies across all industries, providing high-quality videos that deliver real results. Eden Ink also uses an ai video maker to streamline content and make sure your brand is at the forefront of the technological front. If you want to elevate your business with inspiring and action-driving videos, your journey starts here… click here for more details.